Advanced Certificate in Digital Marketing in Kolkata
Execute real campaigns across SEO, Ads & Social Media, run Google & Meta Ads, build funnels with automation and AI, with career support.
- No Digital Marketing Background Required
- Morning / Evening / Weekend Batches
- Scholarships up to 50%
Why upGrad
Everything You Need to Land Your Dream Job
We've helped 6000+ professionals make successful career transitions. Here's what makes us different.
12+ Live Marketing Campaigns
Industry-Ready Curriculum
Masterclasses by Industry Veterans
Expert Faculty with Real-World Experience
Hands-on Training with Live Projects
Interview Prep & Soft Skills Training
Monthly Employability Tests
Guided Internship with Top Companies
3 Years Career Portal Access
3 Years Access to Learning Portal
Industry-Recognized Certifications
Tech Stack
Get Future-Ready with the Latest Tools
- Google Ads & Meta Ads Manager
- Google Analytics & Search Console
- SEO Tools (SEMrush / Ahrefs)
- CRM & Email Automation Tools
- Social Media Management Tools
- Generative AI Tools (ChatGPT)
- Excel / Google Sheets for Reporting
Curriculum
What You'll Learn
Learn to execute end-to-end digital marketing campaigns across SEO, paid ads, social media, analytics, automation, and AI tools with real-world projects.
What You'll Study
- Domain, hosting & cPanel basics
- WordPress setup & configuration
- Themes, templates & plugins
- Website building with Elementor
- Website functionality & integrations
What You'll Build
- A complete WordPress website
- Web pages using Elementor
- Functional website with forms & navigation
- Website integrated with Google Analytics
- Backup-enabled website setup
Practice & Assessment
- Build a complete WordPress website
- Create pages using Elementor
- Set up forms and Google Analytics
- Implement backup & recovery solutions
- Hands-on tasks and project-based evaluation
What You'll Study
- SEO using Rank Math
- Featured snippets
- Focus keyword selection
- SEO titles & meta descriptions
- On-page & content SEO
- Image SEO
- Internal linking
What You'll Build
- SEO-optimized webpages
- Content with focus keywords
- Optimized titles & meta descriptions
- Internal linking structure
Practice & Assessment
- Optimize pages using Rank Math
- Apply on-page SEO techniques
- Work on content optimization tasks
What You'll Study
- Social media management using Meta
- Content strategy development
- Content creation
- Meta Business Suite
What You'll Build
- Social media content strategy
- Content assets for posts
Practice & Assessment
- Manage accounts using Meta Business Suite
- Execute content publishing tasks
What You'll Study
- Social media marketing using Meta
- Business & ad account setup
- Campaign objectives & AIDA model
- Ad creation & launch
- KPI measurement & optimization
What You'll Build
- Meta business & ad accounts
- Social media ad campaigns
Practice & Assessment
- Set up accounts and payment methods
- Create and launch ad campaigns
- Track KPIs and optimize campaigns
What You'll Study
- Google & YouTube marketing
- Account & ad setup
- Campaign objectives
- Ad creation & launch
- KPI tracking & optimization
What You'll Build
- Google & YouTube ad accounts
- Ad campaigns
Practice & Assessment
- Set up accounts and payments
- Create and launch ads
- Track KPIs and optimize campaigns
What You'll Study
- Marketing automation tools
- Pabbly integrations
- Wati (WhatsApp automation)
- Zoho CRM & automation
- Webhook integrations
What You'll Build
- Automated workflows
- CRM-based automation setups
- WhatsApp automation flows
Practice & Assessment
- Create automation workflows
- Set up integrations using Pabbly & webhooks
- Implement CRM and WhatsApp automation
What You'll Study
- Canva dashboard & project management
- Templates & elements
- Design creation tools
- File sharing & downloads
What You'll Build
- Social media creatives
- Designs using Canva templates
Practice & Assessment
- Create designs using Canva tools
- Work with templates & elements
- Export and share design files
What You'll Study
- AI in digital marketing
- AI tools overview
- AI for content creation
- AI for image & video creation
- AI automation & chatbots
What You'll Build
- AI-generated content (blogs, ads, posts)
- AI-based creatives (images/videos)
- Chatbot-based engagement flows
Practice & Assessment
- Create content using AI tools
- Generate visuals with AI
- Implement chatbot and automation use cases
What You'll Study
- Amazon Seller & Vendor models
- Account setup & product listing
- Amazon SEO optimization
- Sponsored Products, Brands & Display Ads
- Campaign setup & keyword targeting
- KPI tracking & optimization
What You'll Build
- Amazon seller account
- Product listings
- Amazon ad campaigns
Practice & Assessment
- Set up seller account and listings
- Create and run ad campaigns
- Track KPIs and optimize campaigns
upGrad vs Others
What Makes This Program Stand Out?
| Category | Advanced Certificate in Digital Marketing | Other Digital Marketing Courses |
|---|---|---|
| Learning Focus | End-to-end campaign execution with measurable ROI | Theory-heavy modules |
| Coverage | SEO, Paid Ads, Social Media, Automation, Analytics, GenAI | Limited platform exposure |
| Hands-on Depth | 12+ live campaigns with real case studies | Assignment-based learning |
| Tools Exposure | 15+ industry tools including Google Ads, Meta & GA4 | Basic tool walkthroughs |
| Industry Alignment | Curriculum aligned with current hiring trends | Outdated or generic syllabus |
| Internship & Live Experience | Guided internship with real campaign execution | Simulated projects only |
| Career Support | 360° career support with 1:1 mock interviews & placement assistance | Limited placement guidance |
| Outcome | Industry-ready Digital Marketing Professional | Concept familiarity |
Career Outcomes
Roles You Can Step Into
Data and AI talent is among the most sought-after across Kolkata's booming tech ecosystem.
Top Sectors Hiring Data & AI Talent
- Tech - Google, Microsoft, Adobe
- AI Firms - OpenAI, Cohere, Fractal
- E-commerce - Flipkart, Meesho, Myntra
- Fintech - Paytm, Razorpay, PhonePe
- Healthcare - Practo, Optum, Philips
- SaaS - Salesforce, Zoho, Accenture
Our Star Faculty
Vipul Sonawane | Instructor & Data Science Trainer
He brings extensive expertise in corporate training, having conducted sessions for Lloyd’s Bank, KPMG, HSBC, JP Morgan, and Deloitte. He is also a seasoned educator across platforms like Simplilearn, upGrad, ExcelR, Imarticus, Great Learning, Masai School, GUVI-IITM, and Sunway University, Malaysia.
Niyanta Desai | Instructor & Data Science Trainer
11+ years of professional experience, specializing in Data Science, Machine Learning, and NLP. She has extensive expertise in corporate training, having conducted specialized sessions for organizations like Colgate-Palmolive, and is proficient in Data Analytics, Business Intelligence tools, and Artificial Intelligence.
Anilkumar Manchikatla | Instructor & AI/Data Science Trainer
16+ years of global experience across Atos, Siemens, AstraZeneca, and other enterprises, with international exposure in France and Germany, specializing in scaling Applied AI and Generative AI solutions. An IIT Roorkee alumnus, he serves as Principal Instructor at upGrad and AI Program Director for Telangana Government. A government awardee in technology and social impact and featured in leading publications such as Deccan Chronicle and The Indian Express.
Learner Stories
What Our Learners Have to Say
Real people. Real outcomes. From the upGrad Kolkata community.
HOW TO JOIN
Simple Admission Process
1
Submit Your Interest
Fill the enquiry form and select your preferred Kolkata offline centre.
2
Speak to a Counsellor
Discuss your background and goals with our academic team to find the best fit.
3
Confirm Your Batch
Choose morning, evening, or weekend batches based on your
schedule.
4
Start Learning
Get onboarded with your learning roadmap and begin your classroom journey.
Eligibility:
Graduates from any stream (B.E., B.Tech, B.Sc, B.Com, B.A., BBA, BCA, etc.). No prior Digital Marketing experience or technical background required
Visit the Nearest Centre in Kolkata
Walk in. No appointment needed. Expert counsellors ready for you.
Centres Open Today
Offline Learning Support Centres
Learn in a
Real Classroom
Real Classroom
Structured batches, live instructor sessions and dedicated mentors — all under one roof across Kolkata .
Fee Structure
Choose the Plan That Works for You
Scholarships available up to 50%
Pay Upfront
Rs. 65,000
Total program fee, all-inclusive
- Full curriculum access
- 3-year career portal
- All tools included
Easy EMI
Flexible
Affordable monthly plans available
- No-cost EMI options
- Multiple NBFC partners
- Same curriculum & benefits
- Centre-specific plans
RECOGNIZED CERTIFICATIONS
Celebrate Your Success with Industry-Recognized Certificates
Get 3 NASSCOM-endorsed certifications upon program completion
UpGrad Certificate
Guided Internship Certificate
NSDC Certificate
Start Your Full Stack Development Career
in Kolkata Today
Talk to an academic counselor and get a personalized learning plan. No commitment required.
- Free 30-minute counselling session
- Scholarship eligibility check
- Custom batch recommendation
- Centre visit booking
FAQs
Got Questions?
Career Outcomes & Placements
Curriculum & Learning
Projects & Practical Learning
Location & Kolkata Advantage
Course Outcomes & Skills
Fees & Plans
Support & Mentorship
What roles can I land after this program?
You can transition into roles like Digital Marketing Executive, Performance Marketer, SEO Specialist, and Social Media Manager based on your skill level.
What kind of salary can I expect?
In Kolkata, entry to mid-level salaries typically range from ₹3-8 LPA depending on your skills, projects, and interview performance. Digital marketing is a broad field, and your salary depends a lot on the specialization you choose.
Do you guarantee placements?
Placements are not guaranteed, but you get 3 years of career support including job portal access, hiring partners, and interview prep.
How will this program help me switch careers?
The program focuses on practical skills, real projects, and interview readiness to help you confidently transition into digital marketing roles.
What will I learn in this program?
You'll learn SEO, paid ads, social media marketing, analytics, automation tools, and AI-driven marketing strategies.
Is this course beginner-friendly?
Yes, it starts from the basics and is designed for learners with no prior marketing experience.
How is this different from other digital marketing courses?
This program focuses on real campaigns, hands-on learning, and includes long-term career support.
How is the curriculum structured?
The curriculum is divided into modules covering SEO, social media, ads, automation, AI, and campaign execution.
What kind of projects will I work on?
You'll work on SEO optimization, paid ad campaigns, social media campaigns, and marketing automation projects.
Will I build real campaigns or just assignments?
You will run real marketing campaigns and tasks, not just theoretical assignments.
Are the projects industry-relevant?
Yes, all projects are based on real campaigns and industry use cases.
Can I showcase these projects in my portfolio?
Yes, all projects are portfolio-ready and help strengthen your resume.
Why is Kolkata important for this program?
Kolkata's growing startup and local business ecosystem is pushing the demand for digital marketing professionals in the industry.
Do I need to be based in Kolkata?
No, but being in Kolkata gives you added benefits like offline centre access and local hiring opportunities.
Will I get exposure to companies in Kolkata?
Yes, the program connects you with hiring partners and opportunities within Kolkata's tech ecosystem.
Are there offline learning options available?
Yes, you can choose your preferred Kolkata centre for offline support and guidance. We have offline learning support centres in Bidhannagar and Salt Lake.
Will I be job-ready after this program?
Yes, the program is designed to make you job-ready with practical skills, projects, and interview preparation.
What skills will I gain by the end?
You will gain skills in SEO, paid advertising, social media marketing, analytics, automation, and AI-driven marketing.
Will I learn how to run and optimize campaigns?
Yes, you will learn to launch, track, and optimize campaigns using tools like Google Ads, Meta Ads, and analytics platforms.
How confident will I be in solving real problems?
Hands-on campaigns and real-world projects help you build strong marketing and problem-solving confidence.
What are the payment options available?
You can choose between upfront payment or flexible EMI plans.
Is EMI available?
Yes, no-cost EMI options are available through multiple partners.
Are there any scholarships?
Yes, scholarships of up to 50% are available based on eligibility.
What does the fee include?
The fee includes full curriculum access, projects, certification, tools, and career support.
Will I get mentor support?
Yes, you will be guided by experienced industry professionals throughout the program.
What kind of career support will I receive?
You get resume building, mock interviews, job portal access, and placement assistance.
How long will I get career support?
You will receive career support for up to 3 years.
Will I get one-on-one guidance?
Yes, mentors and support teams provide personalized guidance based on your progress.